This is awesome, I'm an avid reader of the Times and have always looked jealously at that little orange icon. No more!
Anyways, if you, like me, want it. Just enter your .edu e-mail address here.
Authorization Page
You must have a registered account on their website though, but the best part I've found so far is that with one university e-mail you can authorize as many different accounts as you want.
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Thoughts? Corrections? Let me know at albert [at] albertsun.info